Nairobi

About ASCEND Africa

The Genesis, why ASCEND Africa was born.

Africa is rising. Its wealth creators are among the most dynamic and entrepreneurial in the world. They deserve a wealth management partner that meets them at their level of ambition.

The Story

Three convictions that founded a firm.

01

The Gap

Boutique, Africa-rooted wealth advisory did not exist at the standard Africa's HNW community deserved. Global firms saw a market. ASCEND Africa sees a people, with extraordinary ambitions, complex cross-border lives, and a generational legacy to protect.

02

The Moment

Africa's wealth is growing faster than the quality of advice available to steward it. The execution gap between wealth creation and wealth management on the continent has become one of the defining challenges of our generation.

03

The Commitment

ASCEND Africa exists to serve, not merely to access. We are a firm built for Africa's accomplished, with global reach, deep African roots, and an unwavering conviction that our clients deserve better than they have been offered.

“
We are not a transaction. We are a relationship. We do not simply manage wealth. We elevate it.
The ASCEND Promise
Dr. Jane Kimemia Founder

At the Heart of the Vision

Dr. Jane Kimemia

Founder & Executive Chairman

ASCEND Africa was founded on the belief that Africa's wealth creators deserve advisory services that combine global sophistication with a deep understanding of the continent's unique opportunities and ambitions.

With over 29 years in global financial services, Dr. Kimemia is the visionary founder behind ASCEND Africa. Her distinguished career spans private banking, wealth management, investment advisory and investment immigration, serving HNW and UHNW clients across Africa and international markets. She is widely recognised for her expertise in global mobility and citizenship-by-investment, and has built an extensive network of trusted international partners.

Her vision continues to shape the firm today: empowering Africa's most accomplished individuals and families to preserve, grow and position their wealth for generations to come.

The Leadership Team

Over a century of collective
professional experience.

Dr. Jane Kimemia

Dr. Jane Kimemia

Founder & Executive Chairman

With over 29 years in global financial services, Dr. Kimemia is the visionary founder behind ASCEND Africa. Her distinguished career spans private banking, wealth management, investment advisory and investment immigration, serving HNW and UHNW clients across Africa and international markets. She is widely recognised for her expertise in global mobility and citizenship-by-investment, and has built an extensive network of trusted international partners.

Jennifer Kinyoe

Jennifer Kinyoe

Chief Executive Officer

A seasoned business leader with over 25 years building, scaling and leading high-performing organisations across East Africa. She has raised and deployed over USD 220 million in capital and held senior leadership positions across financial services, healthcare financing, mobility and investment sectors, bringing a rare combination of strategic vision, operational excellence and deep regional expertise.

The Invitation

Africa's accomplished deserve better than they have been offered.

We work with a select number of clients. Every engagement begins with a private, no-obligation consultation with a senior member of our team.

Begin the Conversation →
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